London Business School Professor said, strategies that work during recession are counterintuitive to what managers believe...his opinion is similar to what Tony Fernandes said during his speech in UUM 2 years back...to have guts to challenge the status quo and do things differently...agree with him...we often hear people talk about out of the box thinking but in reality how many are actually dared to do so...contrary to the common belief, Asia Asia put on aggresive marketing during recession when no other companies dare to do so...crazy ain't it? Air Asia still flew to Bali to give support to Balinese people (after the terrorist attacked/bombing) when other airlines cancelled their flights...i also believe that at times, immediate outcome or profit is not the key thing...Air Asia's crazy way creates branding and loyalty, and of course long term outcome...we can see where Air Asia is now, the best low cost carrier in the world...not once but for 3 consecutive years...no matter what people said but they're the best...what's more amazing is neither Tony nor Dato Kamarudin the cofounder have a background in airlines industry...they're just a bunch of 'crazy' people with big dreams, who are willing to work hard and keep trying, and ready to go against the normal philosophy...hmmm...remember reading a quote sometimes ago that at times experience can be our worst enemy to move forward...nite everyone...
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