It is amazing to observe how air asia has grown and created its brand...and in such a short time...air asia and its red colour is everywhere and in different industries...airline, football, motorsports etc...not to mention other businesses like tune hotel, tune talk, insurance etc...all emerged from its core business, airline...air asia may yet to be first in terms of brand value in Malaysia but its value has jumped almost 300% this year...it all started with a big dream (or dream BIG) and supported by sheer hard work, great teamwork, competent members and creativity...how they transform their crazy ideas into something workable and practical is amazing...often against the normal beliefs and philosophy...this is what b-schools should teach...to look at the other side of the coin, not what the theory said...air asia provide 'quality' services...may not be the best but what matters is they provide what the customers want...providing options that others don't...of course they stumble at the beginning...encountered many failings due to their rapid growth but look at how fast they fixed the problems...I guess being 'stubborn', stick the principle and beliefs are their other key values...remember reading his commentary about a year ago...tony said, "look at us "nine" years ago, when we started with "no money" and "no airline experience", we only had a dream to make "flying" affordable...something for us all to learn...cheers
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