Excellence

Alhamduillah done officiating the AAAA Conference. I was given a prepared text but changed my speech at the very last minute as new ideas pops up.

First, the importance of COLLABORATION, among academicians and between academicians and practitioners, government agencies and community.

Second, the importance of being RELEVANCE. Balancing between academic rigour and practical relevance in teaching, research and consultations.

Third is EXCELLENCE. Findings from good research are shared in classrooms, published in reputable journals and used as case studies in executive trainings. 

Collaboration ---> Relevance --> Excellence --> Referred and Respected University.

Prof Sharokh Saudagaran, Secretary General of FourA also emphasised on the same points.

Finally, on the changing landscape of economic and business environment, and accounting profession. Tougher challenges ahead for both academic & practice.