a bad apology is worse than no apology...

...i hate it when people don't keep their word...that really bothers me...i hate it even more when people simply said 'sorry, i forgot'...is that it?...to me it means nothing from the heart...no sense of guilty...i find halfhearted or insincere apologies are worse than not apologizing at all...randy pausch said a good apology is like an antibiotic while a bad apology is like rubbing salt in the wound...to me the most important question is have we put enough effort to keep our promise? one needs to show sincerity not ignorance...yes people do forget...we all forget sometimes...but at least show that one has tried one's best but one just can't make it...that is much better than a mere sorry...i believe if we try hard enough, we can improve our memory...cheers